Understanding today’s B2B Buyer’s Journey is the Secret to Win in Marketing for B2B - Mark Donnigan Interview

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

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Startup Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as various other realities about modern B2B marketing. We talk about just how the buying journey is currently entirely fragmented and the manner in which neighborhood building can help marketing experts take back control of

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